Taimi Introduces New Logo, Brand Identity, and Universal Design System

Last Updated 18.11.2020

The overhaul represents the LGBTQ+ platform’s two-year evolution.

Taimi, the first LGBTQ+ platform featuring a social network and dating app, just got a rebranding. The company introduced a new logo, brand identity, and an upgraded app interface. To unify all projects, integrate the design into the app’s code, and simplify further tech and visual app development, Taimi also created a universal design system. It is a set of digital tools for designers, developers, and testers meant to simplify the work process and improve interface quality.

This is the first major redesign of the company's identity and branding since its launch in 2018. New branding considers the changing environment of the digital world. It applies to the many new branching projects, social initiatives, and tech features Taimi plans to introduce in the future.

“When developing the new branding, our main focus was on the diversity of our platform and our users, and how crucial it is to represent this feature in our new identity. Our new brand identity allows us to fully utilize any colors for our visual communication without prioritizing one over the other. Rainbow gradients and color mixing symbolize the diversity of the LGBTQ+ community. This branding allows us all to appreciate how unique Taimi users are — each of 8 million people!”
Jake Vygnan, Co-founder and COO at Taimi

The primary feature of Taimi’s new design system is the flexible architecture. Each element, component, and icon takes a specific place in the hierarchy. It allows developers and designers to exponentially expand and grow the system without any risk of collapsing it. As the developers point out, no matter how many icons are added (be it hundreds or thousands), the system will run smoothly. Currently, the icon library consists of over 5,000 elements that can be used both by UI developers and the marketing team.

“Since its launch in 2018, Taimi has come a long way and evolved. The dating app exclusively for gay men grew into the largest LGBTQ+ platform with a social network, dating features, livestreaming. The new branding reflects our growth and embraces two key features — inclusivity and diversity. We are extremely proud of the new design and hope our current users and newcomers appreciate it, too.”
Helen Virt, Head of Business Development at Taimi

Taimi’s mission is to battle homophobia, biphobia, and transphobia worldwide by offering LGBTQ+ people a safe and secure space to chat, find friends, dates, networking opportunities, or start long-term relationships.

About Taimi: Taimi is the world’s largest LGBTQ+ platform that features a social network and dating app. Taimi offers the safest and most secure user experience on the market — with its several verification layers, 24/7 profile moderation, PIN/Fingerprint/Face ID, and live support.
The platform’s fundamental policy is zero-tolerance for judgment, discrimination, hate, or aggression.
Taimi is free to download. Taimi XL subscription provides access to features unavailable or limited in the free version of the app.

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Taimi Introduces New Logo, Brand Identity, and Universal Design System was originally published in Taimi News & Updates on Medium, where people are continuing the conversation by highlighting and responding to this story.

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