Don’t Miss Business Opportunities With Taimi Advertising

Your Dating App Campaign: Let’s Talk Numbers

You’re interested in launching a marketing campaign on a dating app like Taimi. We want you to come from the most informed POV possible. So, we’ve made it easy for you to see what your numbers will look like before launching your campaign.

Here is why Taimi is the best place to reach the LGBTQ+ audience:

Taimi is one of the fastest-growing dating platforms on the market. It’s easy to see why! It was created with a genuine understanding of queer dating culture. Something that’s been missing in the LGBTQ+ online dating niche. For our members, Taimi feels like home. They can date the way they want thanks to an approach that emphasizes a sense of inclusion, exploration, and adventure. It’s all about fluid dating.

Unlike most dating apps, there’s more to Taimi than just scrolling through profiles aimlessly. It’s a place where technology and humanity work together in the best possible way. Unlike other apps, Taimi helps people connect with nearby queer folks who have something in common with them.

Simply put, our members trust us. We aren’t just a place where they will find a love match. Taimi is a dating app that prioritizes community where many apps focus entirely on transactional connections. Members can make platonic connections, find information on a range of topics that are relevant to queer folks, and connect with LGBTQIA+ health resources. This makes a big difference especially, women, trans folks, and BIPOC who struggle to access healthcare information that is relevant to them. They know that we have their back when it comes to data privacy and addressing harassment. Your campaigns can benefit from the trust and connection we’ve already established.

Not only can Taimi allow your brand to engage with a diverse group of users, our team can help you find a solution that is the best fit for your company.

Taimi’s Native Display Format

Tell your brand’s story in an engaging way with advertising options that fit into the Taimi user experience. Your ads will look similar to our profile cards with users being directed to your site when they tap the thumbs up to show their interest. Because your ads are so seamlessly integrated into the user experience, people are more likely to engage with them. Your ad doesn’t have to feel intrusive or disruptive. You’ll build trust and relationships with the LGBTQIA+ population, while increasing reach and engagement.

The Taimi product team is constantly working and researching to ensure that the options we have to offer you reflect the most recent understanding of what is, and what is not working.

For example, their research has shown the following method to no longer be effective:

Sponsored inbox messages and push notifications where each user will get a notification that will explicitly inform them about the brand, and the promotion will land directly in their inbox.

Despite the fact that you can choose your TA based on their location, demographics, or device type, these advertising options are simply not as effective as the native format offered by Taimi today. No worries though! We can use insights to help with your targeting and just apply that data to native ad formats that are proven to build awareness and engagement.

We’d love to work with your brand!

With a wide range of targeting strategies, we are confident that you will find an optimal combination for your brand.

Taimi is always on the lookout for issues and events that are important to the LGBTQIA+ community. For instance, Pride month has always been and perhaps, will always be the host to the biggest LGBTQIA+ parties and marches throughout the world. It’s important to understand that it’s not all about the fun, in many places Pride continues to be about fighting for human rights, speaking out against injustice, and demanding equality. That’s why Taimi is an official partner of several global Pride events.

Here at Taimi, we firmly believe that inclusivity, equality, and diversity should be the pillars of our society. To make our vision come true, we need strong, like-minded partners. Working with Taimi is your chance to take a stand for human rights and support Taimi’s values. In exchange, we will help you start a direct conversation with LGBTQ+ audience, acquire millions of young, loyal users, and ensure your brand gets the recognition it deserves. If your company stands for equality and is ready to fight for a better world—don’t fight alone! Join Taimi!

If you would like to get more information about Taimi and its advertising opportunities, please contact Diana, Taimi’s Global Partnerships Manager, at partnerships@taimi.com.

Why Brands Want to advertise with us over other dating apps?

Companies want to partner with Taimi for their dating app marketing campaigns. Here’s why we stand out to marketers in interested in the dating app industry.

Authentic partnership with a queer brand

Those aren’t just buzzwords. We’re genuinely only interested in brands that want to create an authentic partnership. So, let’s work together in a way that centers values like authenticity and transparency. Together, we can create something that aligns with your goals and ours. Here’s what we mean when we say we want to match with brands in an authentic partnership.

Shared Values

The ideal partnership between brand and ads partner will have a foundation of shared values. This ensures strong authenticity in a partnership that just works naturally. For example, many of our partners share our commitment to reproductive and sexual health for all.

Transparency

We believe in full transparency in all of our business relationships, and hope you feel the same. This applies to our interactions with you, and with the members who will be served your ads.

A Mutually Beneficial Partnership

We don’t do transactional relationships here. Taimi is proud to be a dating app that encourages meaningful relationships. That’s something we extend to the businesses that partner with us in their campaigns. What are your goals? Are you interested in reaching a wider audience, brand exposure, or deepening your relationship with a part of the queer demographic? We’d love to talk about a marketing strategy that benefits all of us.

Balancing Creative Control With Meaningful Support

You know your products, messaging, and voice. You’ve worked hard on your branding, and to build a collection of creative assets. The last thing you need is a controlling partnership where your message is scripted by an ads partner who lacks full understanding of your needs. We will provide you with the support you need to produce advertising creatives that work on our platform while giving you the creative control you need to stay true to your branding.

Prioritizing The Value of Storytelling

Dating apps are a place where people make connections over their own stories. Your dating app ads can reach people in authentic ways while promoting your brand. Stories are the backbone of authentic marketing. Let’s work together to build a consistent narrative that connects with your target audience. Each word can help you reach your TA. We’ll help you use stories as a selling tool by thoughtfully integrating your brand voice and curating ads in a way that our users will appreciate.

Maximizing Impact

We would rather work with you on a small but impactful marketing campaign than profit from promoting your products across dozens of ad creatives that are just lackluster. Our marketing team will also work with you to build a deeper connection to a niche audience rather than spreading you too thin.

An Iterative Approach to Marketing And Advertising

Getting your campaign launched is just the beginning. An authentic partnership includes consistent, honest feedback. We believe in an iterative process that includes collecting data and sharing insights. We’ll help you interpret the information we provide so you can make essential adjustments to reach your goals. You can also sign in to track the performance any time after you launch your campaign.

A More Receptive Target Customer

Yes, people come to Taimi for dates, but that’s not all. When someone uses a dating app, they are in a receptive frame of mind. That’s a great mindset to meet people with your ads. Our users may be happy to engage further and learn more.

How Can You Reach a hard-to-target audience?

That’s a good question! As a relatively new dating app, Taimi has broken ground by reaching people the average app ignores. People who fall in every group within LGBTQIA+ participate here, and are made to feel welcome. Taimi allows people to date the way they want. Our users fit into so many demographics. They are here exploring their interests, sexuality, identity, and attractions. They are ready to have fun, meet people, get to know your business, and maybe spend some money. Wouldn’t you like a word with them?

What does this mean for you? It means that there are people here whom you can access when you promote your products who aren’t on any other app.

Future-proof brand relevance

When you partner with a new app like Taimi, you are creating relevance. Your TA will associate your business with relevance, because you are connecting with an app that is relevant to their life. Keep in mind that your history of alliance with the queer demographic will only become a stronger selling point as time goes on. Meanwhile, marketers who ignore this group may find that users see their businesses as outdated, old-fashioned, and out of touch with the needs of men, women, and others.

Unparalleled brand safety

When you place your marketing campaigns on dating apps, it’s understandable that brand safety is a concern. You don’t want your ad content to appear alongside anything that doesn’t align with your values. At Taimi, we offer our advertisers a safe place to engage customers who have interests that match with their branding.

Let’s chat about the features you want in an ad partner!