An interesting part of this campaign is the direct involvement of Taimi users. The community members can make a real impact by engaging with it via Instagram, thus helping to raise funds for the Trust.
Starting on February 14th and until the end of the month, Taimi users can get special discount vouchers for Gorillas services. They are encouraged to share them in Instagram stories with the mentions @taimiapp and @gorillasapp.uk.
Taimi and Gorillas will donate £15 ($20 USD) to Mosaic LGBT+ Young Persons’ Trust for every Instagram story.
Diana Ly, Global Partnerships Lead at Taimi, says: “Educating and supporting young queer people are integral tasks in the human rights agenda. By running the #FasterWithLove campaign, we, first and foremost, want to draw attention to initiatives and organizations that advocate for LGBTQ+ rights. This is exemplified by the people at Mosaic LGBT+ Young Persons’ Trust. We invite everyone involved to join us in spreading the word.”
Danny Barry, UK Brand Lead at Gorillas, underlines: “We’re excited to be working with Taimi on such an important partnership that looks to spread the love this Valentine’s Day within the LGBTQ+ community. It’s important that people from all communities are able to celebrate the occasion, and it’s great that, by working with Taimi, we’ll be able to raise invaluable funds for Mosaic LGBT+ Young Persons’ Trust.”
Taimi and Gorillas hope the simple social media mechanics will help get the attention of people in the LGBTQ+ community and beyond. This very important campaign truly emphasizes the need to address ways to support queer and trans youth in today’s society.
Both companies plan to donate all the funds raised during the campaign in March of this year.
If you are a Taimi user based in the U.K., help raise awareness and funds for queer and trans youth by sharing your Gorillas voucher on Instagram and tagging @taimiapp and @gorillasapp.uk in your stories. If you are not registered on Taimi – download the app now to contribute to this wonderful cause. Support and strengthen LGBTQ+ youth!
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